quot;Shanghai Tang" brand clothing break the plight of origin (Figure)

In 1994, David Tang in Hong Kong in the creation of “the beach” and recruit specially since the early 20th century, famous for its exquisite hand-sewing master tailor in Shanghai to join the brand in order to fine Cheongsam Will be 30 years old Shanghai style interpretation of the best out of the romantic, a generation tangzhuang classic. Now “on the beach” from the Tang suit, cheongsam these life time as a new style, from every detail, all contain a complex of China is fascinated.

“On the Beach” brand clothing

2000, the “on the beach” is Chinese and the Swiss Richemont and acquisition, it became the world’s No.1 luxury brand in China.

In David Tang era, although “the beach” in the European high society has been quite well known, but its selling point is only the old Shanghai style, basically no clear market positioning, customer likes, what the company will produce. But Richemont’s but has Cartier, Dunhill, Piaget, Montblanc and a number of luxury brands, luxury train quite a lot of skills for senior Management Officers, commonly known as “Trader” that they will set the mechanism into a very mature, “the beach”, a step by step to enhance the brand value, and ultimately will “on the beach,” sent to the pinnacle of luxury.

In the acquisition of “the beach” after the start of Richemont customers, target market positioning from 25 to 50 years old, high income, and the original Women Added on the basis of a series of younger men and, while developing a long-term development strategy. On this basis, they enter a lot of Western designers, on “the beach” for a new packaging and transformation, making it Clothing Not rigidly adhere to the details inherent in Chinese, but absorbed a lot of the latest international fashion elements from the original pure Chinese style into Chinese and Western. Brand creativity both from the inside edge of Chinese culture, but also from around the world with fresh elements of different cultures.

Today, “the beach”, although the frequent double happiness in the clothing, fish, and the Eight Immortals, Longevity, Facebook, and has a special meaning of patterns, so that every detail of every piece of goods are implying that customers States fascinated the Chinese the details, but the Western-style cut, material and design, as well as more international popular color With , “To customers when and where you can all wear the Tang suit” has become “the beach” a unique concept. On the beach with the transition to a successful fashion brand, customer acceptance will be increasingly high, while the brand to other countries, is currently “on the beach” in the world already has 17 stores, then still in Milan, Tokyo and other cities shop, and plan two years, the number expanded to 30.

Column : Women   Men   Underwear   Kids   Wedding   Maternity   Sportswear Down home service

Endorsement : Zheng Shuang   Han Geng   Hyun Bin   Zhao Wei   Zhang Jie   Jay Chou   Angela Chang   Fan Bingbing   Liu Yifei

Hot words : Cheongsam   Dress   With   Winter   Coat   Sportswear   Fashion Show   Lovers   Knitwear

Tagged with: Brand • break • Clothing • Figure • Origin • plight • quotShanghai • Tang&quot

Filed under: Wedding Underwear

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